Millions of mobile users across the world today, are the potential visitors to your websites. And designing a website that caters to the requirements of these users, and provides them a better surfing experience is of utmost importance. While we discuss about Website for the mobile users – did ‘responsive web design’ just flash through your mind?
Even Google acknowledges this, and terms it as not ‘responsive’ but as a mobile friendly website. In June 2013, Google started panelizing websites that gave a bad user experience on mobile devices. However, for those who put in extra efforts and develop websites that are great to use on mobile devices such as iPhones, androids, tablets etc, the awards will ring in soon. Google has decided to tag such sites as ‘mobile friendly’ and give them a boost in terms of Google ranking.
What is a mobile friendly website? Yes it is ‘responsive and beyond’. In addition to being responsive, a website designed for mobile devices should:
– If your website takes an eternity to load, there is no reason why the user will want to wait. Trim down bulky scripts and heavy images, make the website feather light. A website that loads faster – is the first step to a better user experience.
Adhere to your Brand Image
– Another important factor is to keep the look of mobile website design similar to the original website. Both your websites should look of the same family and identifiable by your existing and potential customers. Your brand should be evident in your website.
– keep it simple and remove the clutter, serve the user only what is required. Remember, the mobile screens are much smaller than the desktop and laptop screens.
Lead the User
– place your address, call us and inquiry form where the user can find it. Allowing the user to directly make a call is a growing trend. Keep the navigation easy and lucid. Lead the user through your website.
Have Interesting and Creative Iconography
– An icon is light and worth a thousand words. Icons create a visual appeal, and are easy to spot and click on a mobile device. Text buttons on the other hand can be difficult to read and click upon.
Enable Features like Geolocation
– so that user can be navigated to the store location.
Be Easy to Use:
Place all the buttons where user can reach easily, while holding the device in one hand and operate it with the thumb of the same hand.
A top responsive web Design – i.e. a website that intuitively fits and adjusts itself according to the device dimensions, coupled with all the above mentioned features make it mobile friendly. This not only helps gain rewards from Google in the form of better rankings, but also helps connect with users in a better manner. A superlative web surfing experience translates a visitor into a customer and hence drives business growth.